San Francisco, CA mel@melcooper.com (415) 493-8078 talk2madmelvin

Web Design – Social Media – Analytics

How to Build a Keyword List

Assemble a Smart List of Relevant Search Words Your target keyword list focuses on relevancy. Keywords are the words that your target audience is using to locate your products and services. The keyword list is the foundation of the keyword phrases that you will optimize your site for. Single keywords are highly competitive – in fact so competitive that it is unrealistic to expect that your Web pages can score at the top of the search results for a single…
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How to Achieve Profitable Search Engine Visibility and Get Higher Search Engine Rankings

“Why Search Engine Visibility is Critical to your Search Marketing Strategy” In the 1989 file “Field of Dreams” actor Kevin Costner played the part of, Ray, an Iowa corn farmer who heard a voice one day as he was working in his field. The voice told him “If you build it, they will come.“. Ray was immediately convinced that this mysterious voice was compelling him to build a baseball diamond in his corn field. “Why Search Engine Visibility is Critical…
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A Warning From Google About Your Company’s Website

In 2014 it was predicted that mobile search queries using smartphones would exceed searches performed on desktop and tablet computers within one year. The big dog in the search engine business, Google, has now confirmed that that prediction as come true in 2015. In fact, this trend is occuring nearly worldwide including Japan and the United States. What This Trend Means to Your Business For the last several years there has been a great deal of conversation among the major…
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3 Steps to Building a More Loyal Retail Customer Base

The purpose of this guide is to introduce owners of small retail stores to three practical steps for building a loyal customer database. Clearly, loyal customers make it possible for small retailers to compete more effectively in their own markets. The steps presented in this guide are, for the most part, simple ideas that employ concepts of selling that have existed since the first wooden wheel was traded for a stone hatchet. What makes these strategies unique, however, is how…
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Basic Rules for Creating Good Content

“Content is King in Search Engine Marketing” I wish I had a dime for every time I’ve preached the “Gospel of High-Quality Online Content” to my clients. I could then retire to my favorite beach on a remote island in the Bahamas! On second thought, I do have a few dimes to my name in exchange for successfully persuading a few clients to follow my proven advice. Even better, those very smart clients have more than a few dimes showing…
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Test and Measure. Or Die!

The 2015 Outlook for Search Optimization 2015 promises to be a pivotal year for practically every type of business in the face of stiffer competition, a persistently sluggish economy, and dramatic changes in the way people and businesses purchase goods and services. Earlier this year I met the owner of a small ladies clothing and accessories boutique in Pensacola, FL. Her store lease was about to expire and she made the decision to close her business after struggling with falling…
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On-Page Website Optimization

1. Basic SEO Milestones 1.1. Purchase a “Keyword-Rich Domain Name As you’ve no-doubt deduced by now, choosing the right Domain Name can be critically important! Not only does Google currently give some preference (although less since it’s recent Exact Match Domain (EMD) update) to keyword-rich domains (domains that include top keywords), so do people when they’re choosing which link in the search results to click. Unfortunately, most keyword-rich domains are no longer available so you will have to do your…
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How to Rank High With WordPress

How to Rank High with WordPress Using Search Engine Marketing First, what is WordPress? Not everyone understands what WordPress is so here is a brief explanation. WordPress is one of the most popular online “blogging” platforms currently available. It is totally free to use by anyone who wishes to start blogging online about any topic they wish. WordPress is actually much more than just a free, online blogging platform. This product is also widely used to build full-featured website properties…
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Three Criteria for Good Online Content

One of the the main reasons why consumers (or anyone for that matter) visit websites is to consume relevant information that is relevant to their particular interest. If a consumer is in the market for a car, a house, a washing machine, or a blue widget he or she performs an Internet search well over 80% of the time before making an actual purchase. It’s not uncommon at all for customers to search the Internet using their smartphones to find…
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How to Avoid Dangerous Online Marketing “Secrets”

There are no shortcuts to success in marketing your business online. In fact, online marketing requires focused, consistent, and knowledgeable hard work just like any other business. The difference is that the return on investment for all that hard work can easily surpass the returns from doing business without leveraging a successful online marketing strategy. This is true regardless of the business for which you happen to be responsible. Avoid “Secret” Shortcuts I don’t believe in so-called “secrets” to success…
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