measurelevance SEO

Effective Website Design
& Search Engine Optimization:
How to Win More Business Online

measurelevance  offers a unique website design, search engine optimization, and website analytics service that puts state-of-the-art seo tools and expertise within the reach of virtually ANY size business.

What is Search Engine Optimization?

Search Engine Optimization, or SEO, is an online marketing discipline that involves the use of various techniques, strategies, and seo tools designed to increase the prominence of online properties (websites, blogs, social media accounts, etc.) as reflected in search engine results. Furthermore, the financial success (ROI) of an online property is largely determined by search engine prominence. However, other factors such as usability, site design, and “conversion strategy” — all part of a comprehensive search engine marketing strategy — also determine the success or failure of an online property.

Search Engine Prominence Determines Online Success

Online prominence is determined by commercial online search engines which “crawl” and index every word on a site to determine the level of authority, value, uniqueness, and relevance of the information contained in the site. If a site has a high degree of authority, contains high-quality content, offers visitors exceptional value, and is highly relevant to the subject of the site then the site itself is rewarded with a high degree of prominence. High prominence is reflected when users perform online searches using relevant keywords. Search engine listings will display highly relevant sites more prominently to users for relevant keywords than would less prominent site(s).

Conversely, a site may hold little or no authority on a subject, contain low-quality content or even patently plagiarized or duplicate content, or contain information that bears little or no relevance to the subject of the site. In that case the site is rewarded with a very low degree of online prominence, if any. This low prominence becomes evident when users perform online searches for relevant keywords using an online search engine. Sites judged to have little prominence will usually fail to appear on a search engine results page, or SERP.

The three dominant search engines are Google, Yahoo!, and Bing. Of these three Google is by far the largest and most widely used search engine with approximately 73% of the market.

What is “Analytics”?

The term “analytics” actually refers to the results of an in-depth examination of one or more mathematical data points generated by a website or other online property. In the context of search engine marketing, however, the term Analytics more commonly refers to a precise procedure as well as the results of that procedure.

Analytics can involve the study of a very simple data point such as the number of “hits”, or visits to a website. On the other hand, Analytics can involve a more detailed examination that is many times more sophisticated and complex than simply counting site visits. Generally speaking, the more sophisticated the examination of an online property the greater the understanding of the true success (or failure) of the property. A competent analytical study of many data points generated by a website can make the difference between a very poor return on investment in the property and an exceptionally high financial return.

Finally, analytics involves being able to clearly communicate to the property owner (the owner of a company, for example) the results of a thorough statistical examination of the property. With that understanding the property owner can, at his or her option, confidently employ the necessary resources in a manner that will accurately address the conclusions of the analytical examination.

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  • Reach your online marketing objectives and achieve greater success in your business with measurelevance,STOP online visitors from buying from your competition;
  • DEFEAT your competitors by using your own SOLID GOLD online marketing plan to reach your objective of selling to your customers and clients over and over with little or no marketing costs.;
  • DESTROY your competitor’s advantage by turning your own website into a “revenue machine” that generates more sales for your business;
  • EXPLODE the idea that it’s too expensive or too complicated to get a “Page 1″ search ranking to compete effectively online for your share of new business and qualified leads!
  • NEUTRALIZE your toughest online competitor by unlocking his online marketing secrets and duplicating his successful strategy.
  • OUT-FLANK the competition by exploiting new market opportunities before anyone knows what you’re doing.

You can get started for free with measurelevanceSM    and discover for yourself how the suite of online tools and reports can assist your business in finding more relevant, qualified, and “ready-to-buy” traffic to all of your online properties including websites, social media, and blogs.

  • Are you continually measuring the effectiveness of your website to find out if it can directly generate even more sales and revenue for your business? (Hint: Using revenue and sales to measure the performance of your online properties does NOT tell the whole story about the potential earning power of those properties.)
  • Are you regularly measuring the effectiveness of your online properties (website. social media, and blogs) to make sure the are actually improving your search engine ranking and attracting more qualified visitors?
  • Are you following your own “measurement strategy” to make sure your online properties are outperforming the competition in attracting new online business?
  • Are your competition’s online properties getting a higher search ranking — and subsequently more qualified online traffic and sales — than are your online properties? And if so, do you know why your competition is beating you online?
  • Are you trying to break into a new market, but are unsure how to do this effectively using your online assets AND measure the results of your efforts?
measurelevance

measurelevance      Online SEO Performance Tools

measurelevance    works by delivering easy-to-use, comprehensive set of online tools to it’s clients that help them understand clearly how their website and other online assets are performing and what needs to be done to improve their performance. Higher performance means higher revenue that can be directly traced back to the online asset.

measurelevance keyword toolThe  measurelevance  Keyword Tool for suggesting the best keywords related to your market niche. We use the Google API to request them, so you may be sure that you will receive keywords from the most reliable provider of search words.
measurelevance analysis tool The measurelevance  SEO Analysis Tool, for on-the-page site optimization, analyzes your pages’ source code and gives you an overview of page elements that must be optimized for high search engine rankings.
   The  measurelevance     Search Engine Submission Tool submits your website information (website and product listings, articles, Sitemaps, blogs, etc.) to 200+ global, local and specialized search engines, directories and communities in automated and manual modes.
measurelevance

Powerful Reports
for Winning More Business Online

measurelevance Online Performance Reports

measurelevance analysis tool
The measurelevance  SEO Analysis Tool offers on-the-page site optimization, analysis of your pages’ source code, and gives you an overview of page elements that must be optimized for high search engine rankings.
measurelevance also works to deliver easy-to-understand weekly and monthly reports that detail how the performance of the client’s online properties are improving.

measurelevance works because our clients can get regular updates on the latest trends in online marketing and how to leverage many of those trends into their own online assets.

Finally, measurelevance can include individualized, online assistance to help our clients understand and better leverage the tools and services we offer relevant to their own online properties. Part of our online assistance also includes free, mini-video online instruction, email*, phone*, and live remote (PC-to-PC) assistance*.

measurelevance   works because our clients get regular updates on the latest trends in online marketing and how to leverage many of those trends into their own online assets.

Finally, our measurelevance service includes individualized, online assistance to help our clients understand and better leverage the tools and services we offer relevant to their own online properties. Part of our online assistance also includes free, mini-video online instruction, email*, phone*, and live remote (PC-to-PC) assistance*.

*Available with Gold, Gold/plus, and Gold/plus Managed service tiers only

measurelevance SEO donates 5% of profits to: Just Compassion providing free medical and dental care to the under served
We encourage you to donate a tax-deductible contribution to Just Compassion, a non-profit 501(c)(3), which provides free medical and dental care to the under-served in Appalachia and the United States.

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